Documente online.
Username / Parola inexistente
  Zona de administrare documente. Fisierele tale  
Am uitat parola x Creaza cont nou
  Home Exploreaza
Upload



















































Read the following terms and phrases and match each term from the right

diverse












ALTE DOCUMENTE

Cum facem rost de apa
VIOLENTA IN MEDIUL SCOLAR
Etichete, imagini, simboluri
Zadarnic caut sa-mi aduc aminte
ceaiul
Nopti pentru Fluturii Europeni
proverbe despre munca, adevar minciuna etc
ADEVERINȚA FACULTATE
Eliminarea deseurilor de echipamente electrice si electronice
ENGLEZA-BAC

Read the following terms and phrases and match each term from the right

column to their definition from the left column

4- diplomacy




1- empathy

3- to accomplish

2- to deal with

1. the ability to imagine and share another

person's feelings

2. to attend to a problem, to manage

3. to succeed in doing smth, to complete

smth

4. the art of tactfully dealing with people

Īntrebarea nr. 2 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

3- employee

1- Human Resources Manager

4- president

2- dean

1. manager responsible with the staff

recruitment

2. the head of a faculty

3. a person who works for somebody or for a

company in return for wages

4. the head of an institution

Īntrebarea nr. 3 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

3- social orientation

4- assertive

1- to see the "big picture"

2- persuasiveness

1. to be able to get the meaning of the whole

situation

2. the capacity to be convincing

3. one's personal characteristic of beeing

attracted to people; to communicate and

socialize with them, etc

4. showing a strong and confident personality

Īntrebarea nr. 4 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

3- Marketable

4- Marketplace

2- Manufacturer

1. the proportion that a company has of the

total volume of trading in one type of goods

and services

2. a business that makes or processes raw

materials into finished products

Preview Assessment: lb engleza Page 1 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

- Market share 3. attractive to buyers, consumers, etc

4. the system of buying and selling goods

under competitive conditions

Īntrebarea nr. 5 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

3- Product life cycle

1- Customer needs

2- Market leader

4- Advertising-

1. customer expectations of a product or

service

2. the company that sells the largest quantity

of a particular product and thus emerges

as a leader

3. The life cycle of a new product, which first

can be produced only in the country where

it was developed, then as it becomes

standardized and more familiar, can be

produced in other countries and exported

back to where it started

4. making known, calling public attention to a

product, service or company by means of

paid announcements so as to affect

perception or arouse consumer desire to

make a purchase or take a particular

action.

Īntrebarea nr. 6 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

- to glide along

- inductive reasoning

- to leave a trail of bruised feelings

- to make forecasts

1. logical reasoning

2. to move along smoothly and continuouslyfor

instance like a snake on the ground

3. to predict future events by making use of

some given information

4. to make a bad impression, to offend or

abuse people

Īntrebarea nr. 7 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

- to pique one's interest

- memorabilia

- brand equity

- fee

1. a souvenir; an object that is treasured for

the memories associated with it.

2. value added by a brand name identity to a

product or service beyond the functional

benefits provided.

3. a fixed sum charged, by an institution or by

law, in exchange for a certain service or

privilege, etc

4. to provoke; arouse, to stir

Īntrebarea nr. 8 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

- to fit into

- to overcome

- prospect

1. to prevail over, to be victorious

2. to be suitable for a particular role or task

3. a potential buyer

4. to be symbolized, best represented by, etc

Preview Assessment: lb engleza Page 2 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

- to be epitomized

Īntrebarea nr. 9 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

- targeting

- incentives

- to purchase

- branding

1. the process of identifying the specific

needs of the market segments, selecting

one or more of these segments as a target,

and developing marketing programs and

ad campaigns directed towards each.

2. traditional advertising method used to

create an acquired response from a target

audience based on cumulative impressions

and positive reinforcement.

3. to obtain in exchange for money or its

equivalent, to buy

4. benefits, or reduced costs, that motivate a

decision maker in favor of a particular

choice

Īntrebarea nr. 10 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

- ownership

- to bar

- to juggle

- to forgo

1. possession, the act of having and

controlling property

2. the act of excluding someone

3. to deal with 19119k108t simultaneously

4. to abandon, lose, refrain from consuming

Īntrebarea nr. 11 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

- CFO

- executive

- HR manager

- CEO

1. chief executive officer

2. person in charge with hiring people and

solving the employees' legal problems

3. person or group of persons who has the

power to put important plans, decisions,

etc into effect

4. chief financial officer

Īntrebarea nr. 12 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

- domestic

- business customs

- branch

- to downgrade

1. administrative division of some larger or

more complex organization

2. to change in a negative way

3. usual business or individual practice,

traditional business policy

4. concerning the internal affairs of a nation

Īntrebarea nr. 13 0 points Save

Preview Assessment: lb engleza Page 3 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

Read the following terms and phrases and match each term from the right

column to their definition from the left column

- zest

- to hamper

- breakthrough

- cumbersome

1. to hinder or inhibit the progress or

movement of someone or something

2. gusto, vigorous and enthusiastic

enjoyment

3. a major achievement or success that

permits further progress, as in technology

4. difficult to handle or use especially

because of size or weight

Īntrebarea nr. 14 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

- managerial chores

- managerial traits

- career orientation

- enterprising orientation

1. managerial duties or responsibilities

2. occupational self-concept

3. managerial characteristics

4. the ability, imagination and desire to

create and carry out new projects and

perform difficult activities

Īntrebarea nr. 15 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

- to stand out

- to submit

- vacancy

- to look forward

1. to be eager for something that one

expects to be enjoyable to happen

2. to give something to somebody so that it

may be formally considered

3. to be much better or more important than

somebody/something else

4. an available job or position

Īntrebarea nr. 16 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

- covering letter

- curriculum vitae

- to type

- handwritten

1. personal data sheet

2. written by hand

3. to write using a typewriter or calculator

4. application letter

Īntrebarea nr. 17 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

- to trigger

- onset

- WAP

- SMS

1. wireless application protocol

2. the beginning or early stages

3. to set off, initiate, provoke

4. text messaging

Preview Assessment: lb engleza Page 4 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

Īntrebarea nr. 18 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

- pasty-faced

- up-market

- to envisage

- drawback

1. a disadvantage or inconvenience

2. pale and dull complexion.

3. to imagine, to form a mental image of

something that is not present

4. appealing to or designed for high-income

consumers

Īntrebarea nr. 19 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

- assets

- exempt from

- parent bank

- subsidiary company

1. a bank in one country that has a

subsidiary in another country

2. a company that is completely controlled by

another company

3. economic resources that are owned or

controlled by an entity; what a firm or

individual owns

4. to free from an obligation, a duty, or a

liability to which others are subject

Īntrebarea nr. 20 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

- information storage

- appliance

- to cutback

- overall

1. general, complete

2. to cut down; to make a reduction in; to

place restrictions on

3. a device operated by use of electricity,

gas, etc

4. the holding of data in an electromagnetic

form so as to be easily accessed by a

computer processor.

Īntrebarea nr. 21 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

- employer

- sales manager

- production manager

- supervisor

1. a person who controls the selling of a

company's products

2. a person in charge with checking the

others

3. one who is responsible for the

manufacturing of a large quantity of

products

4. a person or company that employs people

Īntrebarea nr. 22 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

- to advertise

to enclose

1. to put in an envelope

2. to promote something

Preview Assessment: lb engleza Page 5 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

-

- marketing

- direct mail campaigns

3. form of advertising by means of which

marketing communications are sent to

customers using the postal service

4. the theory and practice of presenting,

advertising and selling things

Īntrebarea nr. 23 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

- subscriber

- account balance

- revenue

- staleness

1. gross, the entire amount of income before

any deductions are made

2. the amount of money in an account, equal

to the net of credits and debits at that

point in time for that account

3. triteness, lack of originality as a result of

being dull

4. someone who contributes a sum of money

in exchange of a certain service

Īntrebarea nr. 24 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

- To acquire

- Customer retention

- Defection

- Retailer

1. to get, to gain possession of

2. the marketing goal of keeping your

customers from going to your competitors

3. desertion, abandonment, opting for

another seller

4. Seller of goods or commodities directly to

consumers at a retail price.

Īntrebarea nr. 25 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

- to intrude

- to match

- indelibly

- "copycat"

1. unauthorized duplicate of a certain fashion

design; they are usually made of lesser

quality imitations of the original

2. that cannot be erased

3. to combine

4. to put or force in inappropriately,

especially without invitation or permission

Īntrebarea nr. 26 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

- to enhance

- to mitigate

- drive

- distortion

1. physiological state corresponding to a

strong need or desire

2. to increase; make better or more attractive

3. unpleasant change

4. to moderate (a quality or condition) in

force or intensity

Īntrebarea nr. 27 0 points Save

Sometimes advertising can be a form of research

Preview Assessment: lb engleza Page 6 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

Adevarat

Fals

Īntrebarea nr. 28 0 points Save

A         The World Trade Organization is the international forum that provides the

Most-Favoured-Nation principle

Adevarat

Fals

Īntrebarea nr. 29 0 points Save

Women haven't always had leading positions in major corporations and

private sector organizations.

Adevarat

Fals

Īntrebarea nr. 30 0 points Save

Some companies reward their customers by giving some of their money back

Adevarat

Fals

Īntrebarea nr. 31 0 points Save

To market a product means to advertise and offer it for sale

Adevarat

Fals

Īntrebarea nr. 32 0 points Save

A parent bank in one country that has a subsidiary in another country.

Adevarat

Fals

Īntrebarea nr. 33 0 points Save

A domestic bank is one that operates exclusively with national currency

Adevarat

Fals

Īntrebarea nr. 34 0 points Save

The persons who have a staggering IQ are always very determined to



succeed.

Adevarat

Preview Assessment: lb engleza Page 7 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

Fals

Īntrebarea nr. 35 0 points Save

An ATM is an Automated Teller Machines that simplifies financial transactions

with customers.

Adevarat

Fals

Īntrebarea nr. 36 0 points Save

The head of a university is called dean.

Adevarat

Fals

Īntrebarea nr. 37 0 points Save

A company that looses its customers is a company that doesn't have a high

degree of defection.

Adevarat

Fals

Īntrebarea nr. 38 0 points Save

Most selling sites are designed to move consumers through multiple stages of

the decision-making process

Adevarat

Fals

Īntrebarea nr. 39 0 points Save

On January 2008, Vodafone made the UK's firstmobile call.

Adevarat

Fals

Īntrebarea nr. 40 0 points Save

If a company advertises products that are similar to others, it must make

ample use of imagery in association with attractive symbols

Adevarat

Fals

Īntrebarea nr. 41 0 points Save

Technology has created a new commercial reality that led to the emergence

of global markets for standardized consumer products

Preview Assessment: lb engleza Page 8 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

Adevarat

Fals

Īntrebarea nr. 42 0 points Save

The usual technique for defining an individual's lifestyle is called

psychographics and it involves measuring attitudes and interests in diverse

areas such as work, politics, recreation and the like.

Adevarat

Fals

Īntrebarea nr. 43 0 points Save

Creative people have a lot of fantasy, inspiration and intuition but they don't

have logic at all.

Adevarat

Fals

Īntrebarea nr. 44 0 points Save

There is no genuine clash between selling and 'being creative'

Adevarat

Fals

Īntrebarea nr. 45 0 points Save

All managers spend most of their time talking to people.

Adevarat

Fals

Īntrebarea nr. 46 0 points Save

Perceptions have nothing to do with consumer behaviour.

Adevarat

Fals

Īntrebarea nr. 47 0 points Save

"Right-brain" dominated people are smarter than the "left-brain" dominated

ones.

Adevarat

Fals

Īntrebarea nr. 48 0 points Save

Recent studies show that consumers don't access information on the Internet

before making major life decisions.

Preview Assessment: lb engleza Page 9 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

Adevarat

Fals

Īntrebarea nr. 49 0 points Save

The typical Internet user is a young, techy, up-market male professional.

Adevarat

Fals

Īntrebarea nr. 50 0 points Save

A marketplace is a square such as Victoria Square

Adevarat

Fals

Īntrebarea nr. 51 0 points Save

WAP services give you the possibility to send messages whenever you can't

talk.

Adevarat

Fals

Īntrebarea nr. 52 0 points Save

An employer is one who works for a monthly subsidiary

Adevarat

Fals

Īntrebarea nr. 53 0 points Save

To achieve greater customer retention direct marketers have switched the

emphasis from product to service.

Adevarat

Fals

Īntrebarea nr. 54 0 points Save

If a company wants to keep its high-spending customers, it must sell only

expensive stuff.

Adevarat

Fals

Īntrebarea nr. 55 0 points Save

The international trade growth has been favoured by long periods of war.

Adevarat

Preview Assessment: lb engleza Page 10 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

Fals

Īntrebarea nr. 56 0 points Save

The manager is the owner of a company.

Adevarat

Fals

Īntrebarea nr. 57 0 points Save

All employees are checked by their supervisors.

Adevarat

Fals

Īntrebarea nr. 58 0 points Save

Famous brands such as Marlboro, Coca-Cola or Levi Jeans base their

advertising mainly on pure emotional symbolism.

Adevarat

Fals

Īntrebarea nr. 59 0 points Save

A "hot" product is a brand new product that appeals very much to the public

Adevarat

Fals

Īntrebarea nr. 60 0 points Save

B2C marketing designates a set of transactions between two companies.

Adevarat Fals

Īntrebarea nr. 61 0 points Save

The price at which a product is offered for sale to the public represents its

market price.

Adevarat

Fals

Īntrebarea nr. 62 0 points Save

The marketing department of a company deals with advertising, market

research as well as selling.

Adevarat

Fals

Īntrebarea nr. 63 0 points Save

Preview Assessment: lb engleza Page 11 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

At present, women are better educated and hold more jobs worldwide than

ever before.

Adevarat

Fals

Īntrebarea nr. 64 0 points Save

The purpose of advertising is to persuade.

Adevarat

Fals

Īntrebarea nr. 65 0 points Save

The use of direct distribution mail order or direct delivery of services is one of

the direct marketers' most powerful weapons

Adevarat

Fals

Īntrebarea nr. 66 0 points Save

If you have good interpersonal skills, it means that you can't have a lot of

friends

Adevarat

Fals

Īntrebarea nr. 67 0 points Save

The Coca-Cola Web site consists of twelve different sections.

Adevarat

Fals

Īntrebarea nr. 68 0 points Save

A manager who is technically competent is one who knows how to plan, lead,

organize and control his own work as well as that of the other employees.

Adevarat

Fals

Īntrebarea nr. 69 0 points Save

A market leader is one who sponsors the most advertising campaigns.

Adevarat

Fals

Īntrebarea nr. 70 0 points Save

To have an enterprising orientation means to be a good entrepreneur.

Preview Assessment: lb engleza Page 12 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

Adevarat

Fals

Īntrebarea nr. 71 0 points Save

Consumers aged 50 and older never use the Internet

Adevarat

Fals

Īntrebarea nr. 72 0 points Save

When you flatter someone means that you bruise that person's feelings.

Adevarat

Fals

Īntrebarea nr. 73 0 points Save

Today a growing number of appliances and systems operate on analogue

information.

Adevarat

Fals

Īntrebarea nr. 74 0 points Save

Someone who makes market forecasts is one who predicts the weather.

Adevarat

Fals

Īntrebarea nr. 75 0 points Save

Advertisers' job is to sell

Adevarat

Fals

Īntrebarea nr. 76 0 points Save

A director is one who writes screenplays for movies

Adevarat

Fals

Īntrebarea nr. 77 0 points Save

Vodafone is the world's biggest mobile network operator.

Adevarat

Fals

Preview Assessment: lb engleza Page 13 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

Īntrebarea nr. 78 0 points Save

The charismatic managers are also the most persuasive.

Adevarat

Fals

Īntrebarea nr. 79 0 points Save

In a big company, such as IBM, for instance, the general manager is the one

who hires people.

Adevarat

Fals

Īntrebarea nr. 80 0 points Save

You can't become a successful manager if you don't have some inborn

managerial traits.

Adevarat

Fals

Īntrebarea nr. 81 0 points Save

The process of identifying the specific needs of segments and selecting one

or more of these segments as a target is called branding.

Adevarat

Fals

Īntrebarea nr. 82 0 points Save

In Sweden, more than 45 percent of administrative and managerial positions

are held by women.

Adevarat

Fals

Īntrebarea nr. 83 0 points Save

To be creative implies to be a very organized person

Adevarat

Fals

Īntrebarea nr. 84 0 points Save

A company that is risk averse is one that doesn't test the market before taking

its marketing decisions.

Adevarat

Fals

Preview Assessment: lb engleza Page 14 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

Īntrebarea nr. 85 0 points Save

Advertising shouldn't be entertaining

Adevarat

Fals

Īntrebarea nr. 86 0 points Save

Won.com site offers a lottery prize of up to $1000 million for visiting it.

Adevarat

Fals

Īntrebarea nr. 87 0 points Save

A manager's daily chores include resolving conflicts among subordinates.

Adevarat

Fals

Īntrebarea nr. 88 0 points Save

Vodafone has a strong visual identity based on the colour red

Adevarat

Fals

Īntrebarea nr. 89 0 points Save

Federal Express is an excellent example of how expensive a well-designed

service web site can be.

Adevarat

Fals

Īntrebarea nr. 90 0 points Save

Perception is the process by which people derive meaning from within

themselves ( such as a feeling of frustration) or from the external environment

Adevarat

Fals

Īntrebarea nr. 91 0 points Save

An assertive person is one who always speaks very loud.

Adevarat

Fals

Īntrebarea nr. 92 0 points Save

Marketing deals exclusively with advertising products

Preview Assessment: lb engleza Page 15 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

Adevarat

Fals

Īntrebarea nr. 93 0 points Save

The World Bank was initially formed in 1944 to aid countries suffering from

the destructions of the war

Adevarat

Fals

Īntrebarea nr. 94 0 points Save

Only the market leaders are quoted at the Stock Exchange

Adevarat

Fals

Īntrebarea nr. 95 0 points Save

Both branches and subsidiaries are full-service banking institutions

Adevarat

Fals

Īntrebarea nr. 96 0 points Save

To satisfy the customers' needs means to have the best prices on the market

Adevarat

Fals

Īntrebarea nr. 97 0 points Save

The direct mail campaigns are a form of electronic advertising

Adevarat

Fals

Īntrebarea nr. 98 0 points Save

To overcome a problem means to fail solving it

Adevarat

Fals

Īntrebarea nr. 99 0 points Save

Connectivity makes bits to flow from one appliance or location to another

Adevarat

Fals

Preview Assessment: lb engleza Page 16 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

Īntrebarea nr. 100 0 points Save

Most Asian and Islamic countries exhibit female preference, manifested in

China by the widespread practice of aborting male fetuses

Adevarat

Fals

Īntrebarea nr. 101 0 points Save

"Left-brain" dominated people tend to focus more on their feelings.rather

than on their reason

Adevarat

Fals




Īntrebarea nr. 102 0 points Save

A CEO manager deals with the accounting department of a company

Adevarat

Fals

Īntrebarea nr. 103 0 points Save

If we only ...what our competitors plan we could avoid launching a similar

product.

1. were knowing

2. had known

3. knew

Īntrebarea nr. 104 0 points Save

After you...this faculty will you attend an MA course?

will finish

will graduate

graduate

Īntrebarea nr. 105 0 points Save

I wish I.more imagination.

have had

to have

had

Īntrebarea nr. 106 0 points Save

It's about time you .....us your suggestions.

presented

Preview Assessment: lb engleza Page 17 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

will present

present

Īntrebarea nr. 107 0 points Save

Somebody.........the board on what's happening here.

informs

will inform

inform

Īntrebarea nr. 108 0 points Save

Some think that if they write on purple paper their application will...

stand out

be accepted

be funny

Īntrebarea nr. 109 0 points Save

If you really understand the customer's needs you can touch them at..of

their being.

the sole

the heart

the core

Īntrebarea nr. 110 0 points Save

The market research represents the study of what people buy and why and

it is usually ...by a company before it develops a new product.

driven

conducted

offered

Īntrebarea nr. 111 0 points Save

A marketing strategist should decide if products in the sector are

primarily sold on "logic" .. on "emotion".

either.or

neither.nor

rather than

Īntrebarea nr. 112 0 points Save

Do you think that advertising should also be..?

Preview Assessment: lb engleza Page 18 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

entertaining

playful

funny

Īntrebarea nr. 113 0 points Save

The direct marketing's ...on entertainment is clear: there is no room for it

in direct communications.

opinion

question

stance

Īntrebarea nr. 114 0 points Save

Please, find my CV...

attached

enclosed

sent

Īntrebarea nr. 115 0 points Save

If you are just....a business you obviously don't have any existing

customers.

ending

beginning

starting up

Īntrebarea nr. 116 0 points Save

The advertiser's job is to make the product...

look better

better

smarter

Īntrebarea nr. 117 0 points Save

B2C, business-to-consumer electronic commerce is a form of electronic

commerce in which products and ...are sold from a firm to a consumer

who this way doesn't have to buy from a traditional shop.

services

things

goods

Īntrebarea nr. 118 0 points Save

Ad writers forget they are salesmen; instead of sales they seek ..

Preview Assessment: lb engleza Page 19 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

power

applause

money

Īntrebarea nr. 119 0 points Save

A very important marketing decision is ...resources between the existing

customers and the new ones.

to give

to share

to allocate

Īntrebarea nr. 120 0 points Save

You........my advice: leave those files for tomorrow!

may take

take

have taken

Īntrebarea nr. 121 0 points Save

The purpose of advertising is to..

persuade

advertise

display

Īntrebarea nr. 122 0 points Save

The manager suggested that prices .......... kept low so as to attract new

customers.

could be

would be

be

Īntrebarea nr. 123 0 points Save

Global economy ...........a rapid growth if funds weren't directed toward

military adventures.

would register

will register

registers

Īntrebarea nr. 124 0 points Save

The aim of marketing is to make selling...

Preview Assessment: lb engleza Page 20 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

mare expensive

superfluous

nicer

Īntrebarea nr. 125 0 points Save

If an advertising agency doesn't sell then it isn't ...

aggressive

creative

profitable

Īntrebarea nr. 126 0 points Save

A famous advertiser called Cyrus Curtis considers that the key ingredient of

an ad is its....

atmosphere

brand

story

Īntrebarea nr. 127 0 points Save

Tom has... Richmond Secondary School in 2005.

graduated

been

attended

Īntrebarea nr. 128 0 points Save

The Board recommended that the projects .......... handed in two weeks'

time.

be

are

will be

Īntrebarea nr. 129 0 points Save

If only their commercial .... in the viewers' memory their brand

could have been famous!

had been lodged

had lodged

could have been lodged

Īntrebarea nr. 130 0 points Save

By the time you finish the project I.. be back at the office.

Preview Assessment: lb engleza Page 21 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

would be

will be

am

Īntrebarea nr. 131 0 points Save

The Wall Street Journal is an ....... information site

important

highly used

interactive

Īntrebarea nr. 132 0 points Save

The advertiser's idea enchanted everybody as if they..under a spell.

have been

were

are

Īntrebarea nr. 133 0 points Save

The teacher suggested that all students ........ him what they don't

understand

can ask

ask

have to ask

Īntrebarea nr. 134 0 points Save

I wish he..the importance of being up to date with everything.

understood

understand

will understand

Īntrebarea nr. 135 0 points Save

They won't make any forecasts before they...all the information they

need.

won't receive

receive

will receive

Īntrebarea nr. 136 0 points Save

It's high time our company ..a new product.

had launched

Preview Assessment: lb engleza Page 22 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

launched

would launch

Īntrebarea nr. 137 0 points Save

. ....have found that nearly all important decisions are made in the

subconscious.

The engineers

The scientists

The psychoanalysts

Īntrebarea nr. 138 0 points Save

The Internet provides e-marketers with access to a broad range of ...

segments.

people

users

demographic

Īntrebarea nr. 139 0 points Save

A consumer must take a....decision if he wants to buy a pension.

logical

inspired

smart

Īntrebarea nr. 140 0 points Save

The boss required that everybody.......the meeting on Monday.

attend

will attend

would attend

Īntrebarea nr. 141 0 points Save

The advertisers wished their product ....No 1 on the market.

was

had been

will be

Īntrebarea nr. 142 0 points Save

Direct marketing is a.....of marketing that attempts to send messages

directly to consumers using "addressable" media such as mail and e-mail

Preview Assessment: lb engleza Page 23 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

means

form

way

Īntrebarea nr. 143 0 points Save

A well known marketing strategy is to create a ...scheme for its loyal

customers.

profitable

reward

beneficial

Īntrebarea nr. 144 0 points Save

Mr. Brown, the marketing manager has informed me that there will be

a....in his department next month.

vacancy

spare room

opportunity

Īntrebarea nr. 145 0 points Save

Kids Only area offers homework help and online magazines along with the

usual games, ...and chatrooms.

software

hardware

CD's

Īntrebarea nr. 146 0 points Save

B2B is a short form from Business to Business and is used ....those

aspects

of e-commerce that involve the exchange of goods and services between

companies over the Internet

to designate

to define

to determine

Īntrebarea nr. 147 0 points Save

The new manager behaved as if he ....everyone around him.

knew

have known

could know

Preview Assessment: lb engleza Page 24 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

Īntrebarea nr. 148 0 points Save

Hurry up! You......the reports ASAP.

send

sent

could send

Īntrebarea nr. 149 0 points Save

Advertisers should....entertainment with selling.

add

multiply

match

Īntrebarea nr. 150 0 points Save

Heaven.......for you to leave the country!

forbid

shall forbid

forbade

Īntrebarea nr. 151 0 points Save

My present employer....his business.

lets

is closing down

leaves

Īntrebarea nr. 152 0 points Save

I will send you a message as soon as I.....the novel.

shall finish reading

finish reading

will finish reading

Īntrebarea nr. 153 0 points Save

In the late 1990's the onset of pre-pay options triggered a dramatic ....in

sales.

raising

upturn

lift

Īntrebarea nr. 154 0 points Save

...........that a good manager should have only technical skills.

Preview Assessment: lb engleza Page 25 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

don't be it

shan't be it

not be it

Īntrebarea nr. 155 0 points Save

Please, stop the car before you....my house

reach

will reach

would reach

Īntrebarea nr. 156 0 points Save

I would like very much to have the ....to work for such a big company as

yours.

vacancy

opportunity

occasion

Īntrebarea nr. 157 0 points Save

.......what may, if you are decided to become a manager, you'll do it in the

end.

came

come

will come

Īntrebarea nr. 158 0 points Save

Companies that sell credit know that they must strike..between keeping

the old customers and attracting new ones.

a crisis

a balance

a problem

Īntrebarea nr. 159 0 points Save

....is a strategy meaning that a company uses commercial partners to

attract new customers

The marketing mix

The affinity marketing

Targeting

Īntrebarea nr. 160 0 points Save

Preview Assessment: lb engleza Page 26 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

They wouldn't reduce tariffs and liberalize trade for the Most-Favoured-

Nation if they ...that those people are in need.

will not know

didn't know

hadn't known

Īntrebarea nr. 161 0 points Save

It seems that some companies have high levels of..

defection

abandonment

leaving

Īntrebarea nr. 162 0 points Save

A product's market value represents the...at which that product would be

sold if offered publicly.

capital

price

value

Īntrebarea nr. 163 0 points Save

The company has a....of over 4 billion pounds.

number

business figure

turnover

Īntrebarea nr. 164 0 points Save

Search engines generate.... by selling banner advertising.

profits

revenue

money

Īntrebarea nr. 165 0 points Save

Interactive online services allow customers to access account.....

situation

money

balances

Preview Assessment: lb engleza Page 27 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

Īntrebarea nr. 166 0 points Save

Complete the following statements by choosing the right alternative a, b or c:

I'm looking forward to...news from you.

get

receiving

receive

Īntrebarea nr. 167 0 points Save

The Internet enables consumers and companies .... huge amounts of

information

to send

to share

to divide

Īntrebarea nr. 168 0 points Save

In 1995 Heinz..over half of its marketing budget into direct marketing and

then move it back to advertising

put

placed

sold

Īntrebarea nr. 169 0 points Save

There is no genuine ..between selling and "being creative".

difference

clash

misunderstanding

Īntrebarea nr. 170 0 points Save

"The right-brain" dominated advertisers use more...than logic.

reason



intelligence

intuition

Īntrebarea nr. 171 0 points Save

The marketing strategies that were successful in some cases shouldn't be

taken as

.....

codes

Preview Assessment: lb engleza Page 28 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

guidelines

rules

Īntrebarea nr. 172 0 points Save

The famous advertiser looked awkward as if he..everyone staring at him .

had hated

hated

would hate

Īntrebarea nr. 173 0 points Save

A market leader is the company that ...the largest quantity of a particular

product and thus emerges as a leader

promotes

sells

advertises

Īntrebarea nr. 174 0 points Save

The marketing manager has ordered that the new strategies.....by tomorrow

at noon.

will be ready

be ready

are ready

Īntrebarea nr. 175 0 points Save

....... to say that a good manager should have more than technical skills.

it's worth

suffice it

it's enough

Īntrebarea nr. 176 0 points Save

...of a new product, means that it can first be produced only in the

country where it was developed, then as it becomes standardized and more

familiar, can be produced in other countries and exported back to where it

started.

The Marketing

The life cycle

The Marketing strategy

Īntrebarea nr. 177 0 points Save

Mobile phones ...have followed a classic 'S-shaped' curve.

Preview Assessment: lb engleza Page 29 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

selling

sales

shopping

Īntrebarea nr. 178 0 points Save

The bank owner ordered that the wages ........... his stuff.

must motivate

will motivate

motivate

Īntrebarea nr. 179 0 points Save

Marketing is a social and managerial ....by which individuals and

groups obtain what they need and want through creating and exchanging

products and value others.

phenomenon

process

fact

Īntrebarea nr. 180 0 points Save

If international organizations ....they wouldn't donate money for people

suffering from war destruction.

didn't care

don't matter

don't care

Īntrebarea nr. 181 0 points Save

Language ..much too often what people feel.

explain

camouflages

complicates

Īntrebarea nr. 182 0 points Save

If only they ..to understand the customers' expectations, they would have

been much more successful with their recently launched product.

manage

could manage

had managed

Īntrebarea nr. 183 0 points Save

Preview Assessment: lb engleza Page 30 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

They ....agreements if they weren't necessary.

would conclude

didn't conclude

wouldn't conclude

Īntrebarea nr. 184 0 points Save

Some experts consider that the moment of truth is when the prospects or

customers ...with the advert.

see

engage

perceive

Īntrebarea nr. 185 0 points Save

He spoke as if he ..something about our advertising campaign.

could know

had known

knew

Īntrebarea nr. 186 0 points Save

In order to make online customers visit a particular web-site, marketers can

use other media-print...

letters

advertising

banners

Īntrebarea nr. 187 0 points Save

Sometimes consumers make impulsive,...decisions.

unconscious

irresponsible

subconscious

Īntrebarea nr. 188 0 points Save

By means of the Internet people can be connected with just a few.

mice clicks

mouse click

mouse clicks

Īntrebarea nr. 189 0 points Save

The marketer wished he ...more last month.

Preview Assessment: lb engleza Page 31 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

would have sold

sold

had sold

Īntrebarea nr. 190 0 points Save

. We cannot ....on the public without repaying them.

upset

intrude

disturb

Īntrebarea nr. 191 0 points Save

We wouldn't desire to buy so many things if we ....their commercials

before.

saw

wouldn't see

didn't see

Īntrebarea nr. 192 0 points Save

The executives ............ that the company's policy be well known by the

public.

have desired

would desire

desire

Īntrebarea nr. 193 0 points Save

........what you want, I strongly believe that our HR manager knows how to

deal with people.

do

say

make

Īntrebarea nr. 194 0 points Save

If only we .....to work in advertising ten years ago!

had started

have started

start

Īntrebarea nr. 195 0 points Save

On 1 January 1985 Vodafone made the UK's first mobile....

Preview Assessment: lb engleza Page 32 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

call

pager

calling

Īntrebarea nr. 196 0 points Save

Younger groups are more likely to use the Internet for entertainment

and....

having fun

having a good time

socializing

Īntrebarea nr. 197 0 points Save

They adopted a new shape for the Pepsi bottle in case people ...it more.

liked

like

will like

Īntrebarea nr. 198 0 points Save

Will you keep on learning until you...the lesson?

will have understood

are going to understand

understand

Īntrebarea nr. 199 0 points Save

Don't you think that this handwriting is....?

illegible

clear

eligible

Īntrebarea nr. 200 0 points Save

One of the most important decisions a marketing strategist should take is

whether or not to use..to stimulate purchase

rewards

incentives

gifts

Īntrebarea nr. 201 0 points Save

When I ... sure about the result, I will let everybody know it.

Preview Assessment: lb engleza Page 33 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

am going to be

shall be

am

Īntrebarea nr. 202 0 points Save

C2C consumer to consumer is the oldest form of ... facilitating people to

deal directly with each other

commerce

trade

e-business

Īntrebarea nr. 203 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: The customers ( to admit)....... that their

expectations have been satisfied.

Īntrebarea nr. 204 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: If the national currency (fall).... by almost more

than half this year, the living standards would be radically reduced.

Īntrebarea nr. 205 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements:

What would you do if your country (not become).....a member of the

European Union?

Īntrebarea nr. 206 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: If you (access).. America Online you will find a

lot of information.

Īntrebarea nr. 207 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: Usually young people (use)... the computer if

they want to have fun .

Īntrebarea nr. 208 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: Bill forgot to enclose an application letter when he

(to post)....... his CV

Preview Assessment: lb engleza Page 34 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

Īntrebarea nr. 209 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: The marketing strategist knows that a good service

(to help)........... the company to preserve the existing customers.

Īntrebarea nr. 210 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: The manager hopes that his competitors (not

have) ............better advertising means

Īntrebarea nr. 211 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: You (not write)........ too many details about your

education so your CV was rejected

Īntrebarea nr. 212 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements Companies (to know)........ that the incentives they

offer will attract more and more customers.

Īntrebarea nr. 213 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: Tom knew that he (to have)......... to type his CV as

fast as he could

Īntrebarea nr. 214 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: The board admitted that the advertising campaign

(to be).......... a successful one.

Īntrebarea nr. 215 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: Alice knows how to behave when she ( to go).........

to a job interview

Īntrebarea nr. 216 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: What strategy would you opt for if your company

(go)...bankrupt?

Īntrebarea nr. 217 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: Direct marketers assume that people (to

Preview Assessment: lb engleza Page 35 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

appreciate) ...........the direct delivery of services.

Īntrebarea nr. 218 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: All marketers know that P. Kotler (to write)........ the

best books on marketing

Īntrebarea nr. 219 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: The company had created the most suitable

marketing mix before they (to order)....... the launching of the new product.

Īntrebarea nr. 220 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: The girl understood that many ads (to require).....

the applicants to be at least 18.

Īntrebarea nr. 221 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: The students had been explained all the subjects

before they (to sit).......... the exam.

Īntrebarea nr. 222 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: Little Alan (use).... the computer to play games

if you buy him one.

Īntrebarea nr. 223 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements; General marketers wanted to build brands the

prospects (to feel)........... familiar with.

Īntrebarea nr. 224 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: Everybody knows that Procter and Gamble

products ( to be)........ advertised a lot lately.

Īntrebarea nr. 225 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: One has to use only black or dark blue ink when

he/she (write)............ an application form.

Preview Assessment: lb engleza Page 36 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

Īntrebarea nr. 226 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: Tom (worry)......if his online shopping weren't

delivered in due time.

Īntrebarea nr. 227 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: Some make a big mistake because they ( to

write)...... their covering letters on purple paper.

Īntrebarea nr. 228 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: When you start up a business you (not have).........

any existing customers.

Īntrebarea nr. 229 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: Direct marketers understood that they (to

achieve) ............greater customer retention by switching the emphasis from

product to service.

Īntrebarea nr. 230 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: The new product had already offered a lot of

benefits when the company (to consider)....... the possibility of a merger.

Īntrebarea nr. 231 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: Amex Membership Miles created a reward scheme

that (to give)......... some value back to its loyal customers.

Īntrebarea nr. 232 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: The students (not apply)....... for a scholarship

abroad when they had the chance to do so.

Īntrebarea nr. 233 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: A customer that (to buy)....... from a supplier for the

first time would look for a lot of benefits.

Īntrebarea nr. 234 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

Preview Assessment: lb engleza Page 37 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

grammatical statements: The manager appreciates the fact that his products

( to be promoted)......... using the best marketing strategies.

Īntrebarea nr. 235 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: If I (know)...how to get a sponsorship I would

tell it to you

Īntrebarea nr. 236 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: The Internet will help you a lot if you (know)....

how to use it.

Īntrebarea nr. 237 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: The girl confessed that she (not know)........

anything about marketing before attending this faculty.

Īntrebarea nr. 238 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: The human resources manager ( to think)....... that

many candidates don't know how to write a CV

Īntrebarea nr. 239 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: It ( to be)....... very good that the telemarketing

officers have made a lot of sales calls

Īntrebarea nr. 240 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: A company (to manage)............ to attract new

customers when they allocate enough money for this.

Īntrebarea nr. 241 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements The teacher considers that your handwriting (to

be )..... illegible

Īntrebarea nr. 242 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: If a message has been aimed only at selling, the

Internet users (react) ...negatively.

Preview Assessment: lb engleza Page 38 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008

Page Preview Assessment: lb engleza 39 of 39

http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008












Document Info


Accesari: 1559
Apreciat:

Comenteaza documentul:

Nu esti inregistrat
Trebuie sa fii utilizator inregistrat pentru a putea comenta


Creaza cont nou

A fost util?

Daca documentul a fost util si crezi ca merita
sa adaugi un link catre el la tine in site

Copiaza codul
in pagina web a site-ului tau.




Coduri - Postale, caen, cor

Politica de confidentialitate

Copyright © Contact (SCRIGROUP Int. 2019 )