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Preview Assessment: lb engleza

diverse




Preview Assessment: lb engleza

B_MK_AN2_LIMBA_ENGLEZ (T_B_MK_2_LE) > CONTROL PANEL > PREVIEW ASSESSMENT: LB ENGLEZA




Denumirea: lb engleza

Instruc iuni:

Multiple Attempts Acest test poate fi sus inut o singura data

Force Completion ╬nainte de epuizarea timpului alocat completarii testului apasa i butonul Submit. Examenul este anulat

daca se depaseste acest timp.

Question Completion Status:

╬ntrebarea nr. 1 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

- diplomacy

- empathy

- to accomplish

- to deal with


1. the ability to imagine and share another

person's feelings

2. to attend to a problem, to manage

3. to succeed in doing smth, to complete

smth

4. the art of tactfully dealing with people


╬ntrebarea nr. 2 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

- employee

- Human Resources Manager

- president

- dean


1. manager responsible with the staff

recruitment

2. the head of a faculty

3. a person who works for somebody or for a

company in return for wages

4. the head of an institution


╬ntrebarea nr. 3 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

3 - social orientation

4 - assertive

1- to see the "big picture"

2- persuasiveness


1. to be able to get the meaning of the whole

situation

2. the capacity to be convincing

3. one's personal characteristic of beeing

attracted to people; to communicate and

socialize with them, etc

4. showing a strong and confident personality


╬ntrebarea nr. 4 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

3 - Marketable

4- Marketplace

2- Manufacturer

1- Market share


1. the proportion that a company has of the

total volume of trading in one type of goods

and services

2. a business that makes or processes raw

materials into finished products

3. attractive to buyers, consumers, etc

4. the system of buying and selling goods

under competitive conditions


╬ntrebarea nr. 5 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

3 - Product life cycle

1- Customer needs

2- Market leader

4- Advertising-


1. customer expectations of a product or

service

2. the company that sells the largest quantity

of a particular product and thus emerges

as a leader

3. The life cycle of a new product, which first

can be produced only in the country where

it was developed, then as it becomes

standardized and more familiar, can be

produced in other countries and exported

back to where it started

4. making known, calling public attention to a

product, service or company by means of

paid announcements so as to affect

perception or arouse consumer desire to

make a purchase or take a particular

action.


╬ntrebarea nr. 6 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

2- to glide along

1- inductive reasoning

4- to leave a trail of bruised feelings

3- to make forecasts


1. logical reasoning

2. to move along smoothly and continuouslyfor

instance like a snake on the ground

3. to predict future events by making use of

some given information

4. to make a bad impression, to offend or

abuse people


╬ntrebarea nr. 7 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

4- to pique one's interest

1- memorabilia

2- brand equity

3- fee


1. a souvenir; an object that is treasured for

the memories associated with it.

2. value added by a brand name identity to a

product or service beyond the functional

benefits provided.

3. a fixed sum charged, by an institution or by

law, in exchange for a certain service or

privilege, etc

4. to provoke; arouse, to stir


╬ntrebarea nr. 8 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

2- to fit into

1- to overcome

3- prospect

4- to be epitomized


1. to prevail over, to be victorious

2. to be suitable for a particular role or task

3. a potential buyer

4. to be symbolized, best represented by, etc


╬ntrebarea nr. 9 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

1- targeting

4- incentives

3- to purchase

2- branding


1. the process of identifying the specific

needs of the market segments, selecting

one or more of these segments as a target,

and developing marketing programs and

ad campaigns directed towards each.

2. traditional advertising method used to

create an acquired response from a target

audience based on cumulative impr 323u2012d essions

and positive reinforcement.

3. to obtain in exchange for money or its

equivalent, to buy

4. benefits, or reduced costs, that motivate a

decision maker in favor of a particular

choice


╬ntrebarea nr. 10 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

1- ownership

2- to bar

3- to juggle

4- to forgo


1. possession, the act of having and

controlling property

2. the act of excluding someone

3. to deal with simultaneously

4. to abandon, lose, refrain from consuming


╬ntrebarea nr. 11 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

4- CFO

3- executive

2- HR manager

1- CEO


1. chief executive officer

2. person in charge with hiring people and

solving the employees' legal problems

3. person or group of persons who has the

power to put important plans, decisions,

etc into effect

4. chief financial officer


╬ntrebarea nr. 12 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

4- domestic

3- business customs

1- branch

2- to downgrade


1. administrative division of some larger or

more complex organization

2. to change in a negative way

3. usual business or individual practice,

traditional business policy

4. concerning the internal affairs of a nation


╬ntrebarea nr. 13 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

2- zest

1- to hamper

3- breakthrough

4- cumbersome


1. to hinder or inhibit the progress or

movement of someone or something

2. gusto, vigorous and enthusiastic

enjoyment

3. a major achievement or success that

permits further progress, as in technology

4. difficult to handle or use especially

because of size or weight


╬ntrebarea nr. 14 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

1- managerial chores

3- managerial traits

2- career orientation

4- enterprising orientation


1. managerial duties or responsibilities

2. occupational self-concept

3. managerial characteristics

4. the ability, imagination and desire to

create and carry out new projects and

perform difficult activities


╬ntrebarea nr. 15 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

3- to stand out

2- to submit

4- vacancy

1- to look forward


1. to be eager for something that one

expects to be enjoyable to happen

2. to give something to somebody so that it

may be formally considered

3. to be much better or more important than

somebody/something else

4. an available job or position


╬ntrebarea nr. 16 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

4- covering letter

1- curriculum vitae

3- to type

2- handwritten


1. personal data sheet

2. written by hand

3. to write using a typewriter or calculator

4. application letter


╬ntrebarea nr. 17 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

3- to trigger

2- onset

1- WAP

4- SMS


1. wireless application protocol

2. the beginning or early stages

3. to set off, initiate, provoke

4. text messaging


╬ntrebarea nr. 18 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

2- pasty-faced

4- up-market

3- to envisage

1- drawback


1. a disadvantage or inconvenience

2. pale and dull complexion.

3. to imagine, to form a mental image of

something that is not present

4. appealing to or designed for high-income

consumers


╬ntrebarea nr. 19 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

3- assets

4- exempt from

1- parent bank

2- subsidiary company


1. a bank in one country that has a

subsidiary in another country

2. a company that is completely controlled by

another company

3. economic resources that are owned or

controlled by an entity; what a firm or

individual owns

4. to free from an obligation, a duty, or a

liability to which others are subject


╬ntrebarea nr. 20 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

4- information storage

3- appliance

2- to cutback

1- overall


1. general, complete

2. to cut down; to make a reduction in; to

place restrictions on

3. a device operated by use of electricity,

gas, etc

4. the holding of data in an electromagnetic

form so as to be easily accessed by a

computer processor.


╬ntrebarea nr. 21 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

4- employer

1- sales manager

3- production manager

2- supervisor


1. a person who controls the selling of a

company's products

2. a person in charge with checking the

others

3. one who is responsible for the

manufacturing of a large quantity of

products

4. a person or company that employs people


╬ntrebarea nr. 22 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

2- to advertise

1- to enclose

4- marketing

3- direct mail campaigns


1. to put in an envelope

2. to promote something

3. form of advertising by means of which

marketing communications are sent to

customers using the postal service

4. the theory and practice of presenting,

advertising and selling things


╬ntrebarea nr. 23 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

4- subscriber



2- account balance

1- revenue

3- staleness


1. gross, the entire amount of income before

any deductions are made

2. the amount of money in an account, equal

to the net of credits and debits at that

point in time for that account

3. triteness, lack of originality as a result of

being dull

4. someone who contributes a sum of money

in exchange of a certain service


╬ntrebarea nr. 24 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

1- To acquire

2- Customer retention

3- Defection

4- Retailer


1. to get, to gain possession of

2. the marketing goal of keeping your

customers from going to your competitors

3. desertion, abandonment, opting for

another seller

4. Seller of goods or commodities directly to

consumers at a retail price.


╬ntrebarea nr. 25 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

4- to intrude

3- to match

2- indelibly

1- "copycat"


1. unauthorized duplicate of a certain fashion

design; they are usually made of lesser

quality imitations of the original

2. that cannot be erased

3. to combine

4. to put or force in inappropriately,

especially without invitation or permission


╬ntrebarea nr. 26 0 points Save

Read the following terms and phrases and match each term from the right

column to their definition from the left column

2- to enhance

4- to mitigate

1- drive

3- distortion


1. physiological state corresponding to a

strong need or desire

2. to increase; make better or more attractive

3. unpleasant change

4. to moderate (a quality or condition) in

force or intensity


╬ntrebarea nr. 27 0 points Save


Sometimes advertising can be a form of research

Fals

╬ntrebarea nr. 28 0 points Save


The World Trade Organization is the international forum that provides the Most-Favoured-Nation principle

Fals (pe site-ul WTO apare ca si international trade nu forum)


╬ntrebarea nr. 29 0 points Save


Women haven't always had leading positions in major corporations and private sector organizations.

Adevarat


╬ntrebarea nr. 30 0 points Save


Some companies reward their customers by giving some of their money back

Adevarat


╬ntrebarea nr. 31 0 points Save


To market a product means to advertise and offer it for sale

Adevarat


╬ntrebarea nr. 32 0 points Save


A parent bank in one country that has a subsidiary in another country.

Adevarat


╬ntrebarea nr. 33 0 points Save


A domestic bank is one that operates exclusively with national currency

Fals


╬ntrebarea nr. 34 0 points Save


The persons who have a staggering IQ are always very determined to succeed.

Fals

╬ntrebarea nr. 35 0 points Save


An ATM is an Automated Teller Machines that simplifies financial transactions with customers.

Adevarat


╬ntrebarea nr. 36 0 points Save


The head of an university is called dean.

Adevarat


╬ntrebarea nr. 37 0 points Save


A company that looses its customers is a company that doesn't have a high degree of defection.


Fals

╬ntrebarea nr. 38 0 points Save


Most selling sites are designed to move consumers through multiple stages of the decision-making process

Adevarat


╬ntrebarea nr. 39 0 points Save


On January 2008, Vodafone made the UK's firstmobile call.


Fals (s-a intamplat in 1985)


╬ntrebarea nr. 40 0 points Save


If a company advertises products that are similar to others, it must make ample use of imagery in association with attractive symbols

Adevarat



╬ntrebarea nr. 41 0 points Save


Technology has created a new commercial reality that led to the emergence of global markets for standardized consumer products

Adevarat



╬ntrebarea nr. 42 0 points Save


The usual technique for defining an individual's lifestyle is called

psychographics and it involves measuring attitudes and interests in diverse areas such as work, politics, recreation and the like.

Adevarat


╬ntrebarea nr. 43 0 points Save


Creative people have a lot of fantasy, inspiration and intuition but they don't have logic at all.


Fals


╬ntrebarea nr. 44 0 points Save


There is no genuine clash between selling and 'being creative'

Adevarat


╬ntrebarea nr. 45 0 points Save


All managers spend most of their time talking to people.

Adevarat


╬ntrebarea nr. 46 0 points Save


Perceptions have nothing to do with consumer behaviour.

Fals


╬ntrebarea nr. 47 0 points Save

"Right-brain" dominated people are smarter than the "left-brain" dominated

ones.


Fals

╬ntrebarea nr. 48 0 points Save


Recent studies show that consumers don't access information on the Internet before making major life decisions.

Fals


╬ntrebarea nr. 49 0 points Save


The typical Internet user is a young, techy, up-market male professional.


Adevarat

╬ntrebarea nr. 50 0 points Save

A marketplace is a square such as Victoria Square


Fals

╬ntrebarea nr. 51 0 points Save

WAP services give you the possibility to send messages whenever you can't talk.


Fals


╬ntrebarea nr. 52 0 points Save


An employer is one who works for a monthly subsidiary


Fals


╬ntrebarea nr. 53 0 points Save


To achieve greater customer retention direct marketers have switched the emphasis from product to service.

Adevarat

╬ntrebarea nr. 54 0 points Save


If a company wants to keep its high-spending customers, it must sell only expensive stuff.


Fals


╬ntrebarea nr. 55 0 points Save


The international trade growth has been favoured by long periods of war.


Fals


╬ntrebarea nr. 56 0 points Save


The manager is the owner of a company.


Fals


╬ntrebarea nr. 57 0 points Save


All employees are checked by their supervisors.

Adevarat


╬ntrebarea nr. 58 0 points Save


Famous brands such as Marlboro, Coca-Cola or Levi Jeans base their advertising mainly on pure emotional symbolism.


Adevarat


╬ntrebarea nr. 59 0 points Save


A "hot" product is a brand new product that appeals very much to the public

Adevarat


╬ntrebarea nr. 60 0 points Save


B2C marketing designates a set of transactions between two companies.

Fals


╬ntrebarea nr. 61 0 points Save


The price at which a product is offered for sale to the public represents its market price.

Adevarat


╬ntrebarea nr. 62 0 points Save

The marketing department of a company deals with advertising, market research as well as selling.

Fals


╬ntrebarea nr. 63 0 points Save


At present, women are better educated and hold more jobs worldwide than ever before.

Adevarat


╬ntrebarea nr. 64 0 points Save


The purpose of advertising is to persuade.

Adevarat


╬ntrebarea nr. 65 0 points Save

The use of direct distribution mail order or direct delivery of services is one of the direct marketers' most powerful weapons

Adevarat


╬ntrebarea nr. 66 0 points Save


If you have good interpersonal skills, it means that you can't have a lot of friends


Fals

╬ntrebarea nr. 67 0 points Save


The Coca-Cola Web site consists of twelve different sections.


Adevarat


╬ntrebarea nr. 68 0 points Save


A manager who is technically competent is one who knows how to plan, lead, organize and control his own work as well as that of the other employees.

Adevarat


╬ntrebarea nr. 69 0 points Save

A market leader is one who sponsors the most advertising campaigns.


Fals


╬ntrebarea nr. 70 0 points Save


To have an enterprising orientation means to be a good entrepreneur.

Fals


╬ntrebarea nr. 71 0 points Save


Consumers aged 50 and older never use the Internet

Fals

╬ntrebarea nr. 72 0 points Save


When you flatter someone means that you bruise that person's feelings.


Fals

╬ntrebarea nr. 73 0 points Save


Today a growing number of appliances and systems operate on analogue information.

Fals


╬ntrebarea nr. 74 0 points Save


Someone who makes market forecasts is one who predicts the weather.

Fals


╬ntrebarea nr. 75 0 points Save


Advertisers' job is to sell


Adevarat


╬ntrebarea nr. 76 0 points Save


A director is one who writes screenplays for movies


Fals

╬ntrebarea nr. 77 0 points Save


Vodafone is the world's biggest mobile network operator.

Adevarat



╬ntrebarea nr. 78 0 points Save


The charismatic managers are also the most persuasive.

Adevarat


╬ntrebarea nr. 79 0 points Save


In a big company, such as IBM, for instance, the general manager is the one who hires people.


Fals


╬ntrebarea nr. 80 0 points Save


You can't become a successful manager if you don't have some inborn managerial traits.


Adevarat


╬ntrebarea nr. 81 0 points Save


The process of identifying the specific needs of segments and selecting one or more of these segments as a target is called branding.


Fals


╬ntrebarea nr. 82 0 points Save


In Sweden, more than 45 percent of administrative and managerial positions are held by women.


Adevarat


╬ntrebarea nr. 83 0 points Save


To be creative implies to be a very organized person


Fals


╬ntrebarea nr. 84 0 points Save


A company that is risk averse is one that doesn't test the market before taking its marketing decisions.


Fals


╬ntrebarea nr. 85 0 points Save


Advertising shouldn't be entertaining


Fals


╬ntrebarea nr. 86 0 points Save

Won.com site offers a lottery prize of up to $1000 million for visiting it.




Fals


╬ntrebarea nr. 87 0 points Save


A manager's daily chores include resolving conflicts among subordinates.

Adevarat


╬ntrebarea nr. 88 0 points Save


Vodafone has a strong visual identity based on the colour red

Adevarat


╬ntrebarea nr. 89 0 points Save


Federal Express is an excellent example of how expensive a well-designed service web site can be.


Fals


╬ntrebarea nr. 90 0 points Save


Perception is the process by which people derive meaning from within themselves ( such as a feeling of frustration) or from the external environment

Adevarat


╬ntrebarea nr. 91 0 points Save


An assertive person is one who always speaks very loud.


Fals

╬ntrebarea nr. 92 0 points Save


Marketing deals exclusively with advertising products


Fals

╬ntrebarea nr. 93 0 points Save


The World Bank was initially formed in 1944 to aid countries suffering from the destructions of the war


Adevarat

╬ntrebarea nr. 94 0 points Save


Only the market leaders are quoted at the Stock Exchange


Fals

╬ntrebarea nr. 95 0 points Save


Both branches and subsidiaries are full-service banking institutions

Adevarat


╬ntrebarea nr. 96 0 points Save


To satisfy the customers' needs means to have the best prices on the market


Adevarat

╬ntrebarea nr. 97 0 points Save


The direct mail campaigns are a form of electronic advertising


Fals

╬ntrebarea nr. 98 0 points Save


To overcome a problem means to fail solving it


Fals

╬ntrebarea nr. 99 0 points Save


Connectivity makes bits to flow from one appliance or location to another

Adevarat


╬ntrebarea nr. 100 0 points Save


Most Asian and Islamic countries exhibit female preference, manifested in China by the widespread practice of aborting male fetuses

Fals


╬ntrebarea nr. 101 0 points Save


"Left-brain" dominated people tend to focus more on their feelings rather than on their reason


Fals

╬ntrebarea nr. 102 0 points Save


A CEO manager deals with the accounting department of a company


Fals

╬ntrebarea nr. 103 0 points Save


If we only .3..what our competitors plan we could avoid launching a similar

product.

1. were knowing

2. had known

3. knew


╬ntrebarea nr. 104 0 points Save


After you.3..this faculty will you attend an MA course?

1.will finish

2.will graduate

3.graduate

╬ntrebarea nr. 105 0 points Save

I wish I.3 more imagination.

1.have had

2.to have

3.had

╬ntrebarea nr. 106 0 points Save

It's about time you .1....us your suggestions.

1.presented

2.will present

3.present

╬ntrebarea nr. 107 0 points Save

Somebody....2.....the board on what's happening here.

informs

will inform

inform

╬ntrebarea nr. 108 0 points Save

Some think that if they write on purple paper their application will.1..

stand out

be accepted

be funny

╬ntrebarea nr. 109 0 points Save

If you really understand the customer's needs you can touch them at.3.of their being.

the sole

the heart

the core

╬ntrebarea nr. 110 0 points Save

The market research represents the study of what people buy and why and it is usually .2..by a company before it develops a new product.

driven

conducted

offered

╬ntrebarea nr. 111 0 points Save

A marketing strategist should decide if products in the sector are

primarily sold on "logic" .3. on "emotion".

either.or

neither.nor

rather than

╬ntrebarea nr. 112 0 points Save

Do you think that advertising should also be.1.

entertaining

playful

funny

╬ntrebarea nr. 113 0 points Save

The direct marketing's . 3..on entertainment is clear: there is no room for it in direct communications.

opinion

question

stance

╬ntrebarea nr. 114 0 points Save

Please, find my CV.2..

attached

enclosed

sent

╬ntrebarea nr. 115 0 points Save

If you are just.3...a business you obviously don't have any existing

customers.

ending

beginning

starting up

╬ntrebarea nr. 116 0 points Save

The advertiser's job is to make the product.1..

look better

better

smarter

╬ntrebarea nr. 117 0 points Save

B2C, business-to-consumer electronic commerce is a form of electronic commerce in which products and .1..are sold from a firm to a consumer who this way doesn't have to buy from a traditional shop.

services

things

goods

╬ntrebarea nr. 118 0 points Save

Ad writers forget they are salesmen; instead of sales they seek .2.

power

applause

money

╬ntrebarea nr. 119 0 points Save

A very important marketing decision is .3..resources between the existing customers and the new ones.

to give

to share

to allocate

╬ntrebarea nr. 120 0 points Save

You...2.....my advice: leave those files for tomorrow!

may take

take

have taken

╬ntrebarea nr. 121 0 points Save

The purpose of advertising is to.a.

persuade

advertise

display

╬ntrebarea nr. 122 0 points Save

The manager suggested that prices .....b..... kept low so as to attract new customers.

could be

would be

be

╬ntrebarea nr. 123 0 points Save

Global economy .....1......a rapid growth if funds weren't directed toward military adventures.

would register

will register

registers

╬ntrebarea nr. 124 0 points Save

The aim of marketing is to make selling.3..

mare expensive

superfluous

nicer

╬ntrebarea nr. 125 0 points Save

If an advertising agency doesn't sell then it isn't .3..

aggressive

creative

profitable

╬ntrebarea nr. 126 0 points Save

A famous advertiser called Cyrus Curtis considers that the key ingredient of an ad is its.1...

atmosphere

brand

story

╬ntrebarea nr. 127 0 points Save

Tom has.1.. Richmond Secondary School in 2005.

graduated

been

attended

╬ntrebarea nr. 128 0 points Save

The Board recommended that the projects .....2..... handed in two weeks' time.

be

are

will be

╬ntrebarea nr. 129 0 points Save

If only their commercial .a... in the viewers' memory their brand

could have been famous!

had been lodged

had lodged

could have been lodged

╬ntrebarea nr. 130 0 points Save

By the time you finish the project I.2. be back at the office.

would be

will be

am

╬ntrebarea nr. 131 0 points Save

The Wall Street Journal is an ..c..... information site

important

highly used

interactive

╬ntrebarea nr. 132 0 points Save

The advertiser's idea enchanted everybody as if they.2.under a spell.

have been

were

are

╬ntrebarea nr. 133 0 points Save

The teacher suggested that all students ...2..... him what they don't

understand

can ask

ask

have to ask

╬ntrebarea nr. 134 0 points Save

I wish he...1..the importance of being up to date with everything.

understood

understand

will understand

╬ntrebarea nr. 135 0 points Save

They won't make any forecasts before they.2..all the information they need.

won't receive

receive

will receive

╬ntrebarea nr. 136 0 points Save

It's high time our company ..2..a new product.

had launched

launched

would launch

╬ntrebarea nr. 137 0 points Save

. .3...have found that nearly all important decisions are made in the

subconscious.

The engineers

The scientists

The psychoanalysts

╬ntrebarea nr. 138 0 points Save

The Internet provides e-marketers with access to a broad range of .3.. segments.

people

users

demographic

╬ntrebarea nr. 139 0 points Save

A consumer must take a.1...decision if he wants to buy a pension.

logical

inspired

smart

╬ntrebarea nr. 140 0 points Save

The boss required that everybody...1....the meeting on Monday.

attend

will attend

would attend

╬ntrebarea nr. 141 0 points Save

The advertisers wished their product .1...No 1 on the market.

was

had been

will be

╬ntrebarea nr. 142 0 points Save

Direct marketing is a.2....of marketing that attempts to send messages directly to consumers using "addressable" media such as mail and e-mail

means

form

way

╬ntrebarea nr. 143 0 points Save

A well known marketing strategy is to create a .2..scheme for its loyal customers.

profitable

reward

beneficial

╬ntrebarea nr. 144 0 points Save

Mr. Brown, the marketing manager has informed me that there will be

a..1..in his department next month.

vacancy

spare room

opportunity

╬ntrebarea nr. 145 0 points Save

Kids Only area offers homework help and online magazines along with the usual games, .1..and chatrooms.

software

hardware

CD's

╬ntrebarea nr. 146 0 points Save

B2B is a short form from Business to Business and is used ..1..those aspects of e-commerce that involve the exchange of goods and services between companies over the Internet

to designate

to define

to determine

╬ntrebarea nr. 147 0 points Save

The new manager behaved as if he .1...everyone around him.

knew

have known

could know

╬ntrebarea nr. 148 0 points Save

Hurry up! You...3...the reports ASAP.

send

sent

could send

╬ntrebarea nr. 149 0 points Save

Advertisers should.3...entertainment with selling.

add

multiply

match

╬ntrebarea nr. 150 0 points Save

Heaven...1....for you to leave the country!

forbid

shall forbid

forbade

╬ntrebarea nr. 151 0 points Save

My present employer.2...his business.

lets

is closing down

leaves

╬ntrebarea nr. 152 0 points Save

I will send you a message as soon as I..2...the novel.

shall finish reading

finish reading

will finish reading

╬ntrebarea nr. 153 0 points Save

In the late 1990's the onset of pre-pay options triggered a dramatic .2...in sales.

raising

upturn

lift

╬ntrebarea nr. 154 0 points Save

.2........that a good manager should have only technical skills.

don't be it

shan't be it

not be it

╬ntrebarea nr. 155 0 points Save

Please, stop the car before you..1..my house

reach

will reach

would reach

╬ntrebarea nr. 156 0 points Save

I would like very much to have the .2...to work for such a big company as yours.

vacancy

opportunity

occasion

╬ntrebarea nr. 157 0 points Save

...2....what may, if you are decided to become a manager, you'll do it in the end.

came

come

will come

╬ntrebarea nr. 158 0 points Save

Companies that sell credit know that they must strike.2.between keeping the old customers and attracting new ones.

a crisis

a balance

a problem

╬ntrebarea nr. 159 0 points Save

..2..is a strategy meaning that a company uses commercial partners to attract new customers

The marketing mix

The affinity marketing

Targeting

╬ntrebarea nr. 160 0 points Save

They wouldn't reduce tariffs and liberalize trade for the Most-Favoured- Nation if they .2..that those people are in need.



will not know

didn't know

hadn't known

╬ntrebarea nr. 161 0 points Save

It seems that some companies have high levels of.1.

defection

abandonment

leaving

╬ntrebarea nr. 162 0 points Save

A product's market value represents the.2..at which that product would be sold if offered publicly.

capital

price

value

╬ntrebarea nr. 163 0 points Save

The company has a.3...of over 4 billion pounds.

number

business figure

turnover

╬ntrebarea nr. 164 0 points Save

Search engines generate.2... by selling banner advertising.

profits

revenue

money

╬ntrebarea nr. 165 0 points Save

Interactive online services allow customers to access account..3...

situation

money

balances

╬ntrebarea nr. 166 0 points Save

Complete the following statements by choosing the right alternative a, b or c:

I'm looking forward to.b..news from you.

get

receiving

receive

╬ntrebarea nr. 167 0 points Save

The Internet enables consumers and companies .b... huge amounts of information

to send

to share

to divide

╬ntrebarea nr. 168 0 points Save

In 1995 Heinz.b.over half of its marketing budget into direct marketing and then move it back to advertising

put

placed

sold

╬ntrebarea nr. 169 0 points Save

There is no genuine .b.between selling and "being creative".

difference

clash

misunderstanding

╬ntrebarea nr. 170 0 points Save

"The right-brain" dominated advertisers use more.c..than logic.

reason

intelligence

intuition

╬ntrebarea nr. 171 0 points Save

The marketing strategies that were successful in some cases shouldn't be taken as ..c...

codes

guidelines

rules

╬ntrebarea nr. 172 0 points Save

The famous advertiser looked awkward as if he.b..everyone staring at him .

had hated

hated

would hate

╬ntrebarea nr. 173 0 points Save

A market leader is the company that .b..the largest quantity of a particular product and thus emerges as a leader

promotes

sells

advertises

╬ntrebarea nr. 174 0 points Save

The marketing manager has ordered that the new strategies..c...by tomorrow at noon.

will be ready

be ready

are ready

╬ntrebarea nr. 175 0 points Save

...b.... to say that a good manager should have more than technical skills.

it's worth

suffice it

it's enough

╬ntrebarea nr. 176 0 points Save

..b.of a new product, means that it can first be produced only in the

country where it was developed, then as it becomes standardized and more familiar, can be produced in other countries and exported back to where it started.

The Marketing

The life cycle

The Marketing strategy

╬ntrebarea nr. 177 0 points Save

Mobile phones .b..have followed a classic 'S-shaped' curve.

selling

sales

shopping

╬ntrebarea nr. 178 0 points Save

The bank owner ordered that the wages ....a....... his stuff.

must motivate

will motivate

motivate

╬ntrebarea nr. 179 0 points

Marketing is a social and managerial .b...by which individuals and groups obtain what they need and want through creating and exchanging products and value others.

phenomenon

process

fact

╬ntrebarea nr. 180 0 points Save

If international organizations .a...they wouldn't donate money for people suffering from war destruction.

didn't care

don't matter

don't care

╬ntrebarea nr. 181 0 points Save

Language .c.much too often what people feel.

explain

camouflages

complicates

╬ntrebarea nr. 182 0 points Save

If only they .c.to understand the customers' expectations, they would have been much more successful with their recently launched product.

manage

could manage

had managed

╬ntrebarea nr. 183 0 points Save

They ..c..agreements if they weren't necessary.

would conclude

didn't conclude

wouldn't conclude

╬ntrebarea nr. 184 0 points Save

Some experts consider that the moment of truth is when the prospects or customers .b..with the advert.

see

engage

perceive

╬ntrebarea nr. 185 0 points Save

He spoke as if he .c.something about our advertising campaign.

could know

had known

knew

╬ntrebarea nr. 186 0 points Save

In order to make online customers visit a particular web-site, marketers can use other media-print.c..

letters

advertising

banners

╬ntrebarea nr. 187 0 points Save

Sometimes consumers make impulsive,.c..decisions.

unconscious

irresponsible

subconscious

╬ntrebarea nr. 188 0 points Save

By means of the Internet people can be connected with just a few...c...

mice clicks

mouse click

mouse clicks

╬ntrebarea nr. 189 0 points Save

The marketer wished he .c..more last month.

would have sold

sold

had sold

╬ntrebarea nr. 190 0 points Save

. We cannot .b...on the public without repaying them.

upset

intrude

disturb

╬ntrebarea nr. 191 0 points Save

We wouldn't desire to buy so many things if we ..c..their commercials before.

saw

wouldn't see

didn't see

╬ntrebarea nr. 192 0 points Save

The executives ....c........ that the company's policy be well known by the public.

have desired

would desire

desire

╬ntrebarea nr. 193 0 points Save

.....b...what you want, I strongly believe that our HR manager knows how to deal with people.

do

say

make

╬ntrebarea nr. 194 0 points Save

If only we .a....to work in advertising ten years ago!

had started

have started

start

╬ntrebarea nr. 195 0 points Save

On 1 January 1985 Vodafone made the UK's first mobile.a...

call

pager

calling

╬ntrebarea nr. 196 0 points Save

Younger groups are more likely to use the Internet for entertainment

and.c...

having fun

having a good time

socializing

╬ntrebarea nr. 197 0 points Save

They adopted a new shape for the Pepsi bottle in case people .a..it more.

liked

like

will like

╬ntrebarea nr. 198 0 points Save

Will you keep on learning until you.c..the lesson?

will have understood

are going to understand

understand

╬ntrebarea nr. 199 0 points Save

Don't you think that this handwriting is.a...?

illegible

clear

eligible

╬ntrebarea nr. 200 0 points Save

One of the most important decisions a marketing strategist should take is whether or not to use.b.to stimulate purchase

rewards

incentives

gifts

╬ntrebarea nr. 201 0 points Save

When I .c.. sure about the result, I will let everybody know it.

am going to be

shall be

am

╬ntrebarea nr. 202 0 points Save

C2C consumer to consumer is the oldest form of .c.. facilitating people to deal directly with each other

commerce

trade

e-business

╬ntrebarea nr. 203 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: The customers ( to admit)...admit.... that their expectations have been satisfied.

╬ntrebarea nr. 204 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: If the national currency (fall).fell... by almost more than half this year, the living standards would be radically reduced.

╬ntrebarea nr. 205 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements:

What would you do if your country (not become).didn't become....a member of the European Union?

╬ntrebarea nr. 206 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: If you (access)access.. America Online you will find a lot of information.

╬ntrebarea nr. 207 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: Usually young people (use).use.. the computer if they want to have fun .

╬ntrebarea nr. 208 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: Bill forgot to enclose an application letter when he(to post)...posted.... his CV

╬ntrebarea nr. 209 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: The marketing strategist knows that a good service (to help)...will help........ the company to preserve the existing customers.

╬ntrebarea nr. 210 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: The manager hopes that his competitors (not

have) don't have............better advertising means

╬ntrebarea nr. 211 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: You (not write)..hadn't write...... too many details about your education so your CV was rejected

╬ntrebarea nr. 212 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements Companies (to know)..know...... that the incentives they offer will attract more and more customers.

╬ntrebarea nr. 213 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: Tom knew that he (to have)...had...... to type his CV as fast as he could

╬ntrebarea nr. 214 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: The board admitted that the advertising campaign (to be)....was...... a successful one.

╬ntrebarea nr. 215 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: Alice knows how to behave when she ( to go)...goes...... to a job interview

╬ntrebarea nr. 216 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: What strategy would you opt for if your company (go).went..bankrupt?

╬ntrebarea nr. 217 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: Direct marketers assume that people (to

appreciate) ...appreciate........the direct delivery of services.

╬ntrebarea nr. 218 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: All marketers know that P. Kotler (to write)...writes..... the

best books on marketing

╬ntrebarea nr. 219 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: The company had created the most suitable marketing mix before they (to order)... ordered...... the launching of the new product.

╬ntrebarea nr. 220 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: The girl understood that many ads (to require).require.... the applicants to be at least 18.

╬ntrebarea nr. 221 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: The students had been explained all the subjects before they (to sit)...sat....... the exam.

╬ntrebarea nr. 222 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: Little Alan (use).will use... the computer to play games if you buy him one.

╬ntrebarea nr. 223 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements; General marketers wanted to build brands the prospects (to feel)....feel....... familiar with.

╬ntrebarea nr. 224 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: Everybody knows that Procter and Gamble

products ( to be)...have been ..... advertised a lot lately.

╬ntrebarea nr. 225 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: One has to use only black or dark blue ink when he/she (write)....writes........ an application form.

╬ntrebarea nr. 226 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: Tom (worry)..would worry....if his online shopping weren't delivered in due time.

╬ntrebarea nr. 227 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: Some make a big mistake because they ( to write)...write..... their covering letters on purple paper.

╬ntrebarea nr. 228 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: When you start up a business you (not have)...don't have........ any existing customers.

╬ntrebarea nr. 229 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: Direct marketers understood that they (to

achieve) ..... achieved.......greater customer retention by switching the emphasis from

product to service.

╬ntrebarea nr. 230 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: The new product had already offered a lot of benefits when the company (to consider).. considered..... the possibility of a merger.

╬ntrebarea nr. 231 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: Amex Membership Miles created a reward scheme that (to give)...gave...... some value back to its loyal customers.

╬ntrebarea nr. 232 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: The students (not apply)..didn't apply..... for a scholarship abroad when they had the chance to do so.

╬ntrebarea nr. 233 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: A customer that (to buy)..buys..... from a supplier for the first time would look for a lot of benefits.

╬ntrebarea nr. 234 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: The manager appreciates the fact that his products ( to be promoted)..are promoted....... using the best marketing strategies.

╬ntrebarea nr. 235 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: If I (know).knew..how to get a sponsorship I would tell it to you

╬ntrebarea nr. 236 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: The Internet will help you a lot if you (know).know...

how to use it.

╬ntrebarea nr. 237 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: The girl confessed that she (not know)didn't know........

anything about marketing before attending this faculty.

╬ntrebarea nr. 238 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: The human resources manager ( to think).thinks...... that

many candidates don't know how to write a CV

╬ntrebarea nr. 239 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: It ( to be)..is..... very good that the telemarketing

officers have made a lot of sales calls

╬ntrebarea nr. 240 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: A company (to manage).... manages........ to attract new customers when they allocate enough money for this.

╬ntrebarea nr. 241 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements The teacher considers that your handwriting (to

be )..is... illegible

╬ntrebarea nr. 242 0 points Save

Fill in the blanks with the right form of the verb so as to form correct

grammatical statements: If a message has been aimed only at selling, the Internet users (react) react...negatively.











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