advertising consuming
It is impossible to imagine our television,
newspapers, radio, Internet and even streets without advertisements. Nowadays
advertising plays an important role in modern life and in the life of every
pers 19219l114t on. We can't imagine our life without advertising because every day we hear
or see advertising, we try to find information we need in hundreds of
advertisements. Even when we go for a walk or just shopping we see a lot of
different advertisements in the streets. One of the first known methods of
advertising was outdoor display, usually an eye-catching sign painted on the
wall of a building. From this unsophisticated beginnings in ancient times
advertising has turned into a worldwide industry.When you watch a TV programme
or a movie, you expect to see advertisements in the commercial breaks, but you
are also probably receiving a large number of commercial messages during the
film or programme as well, thanks to a marketing technique called "product
placement".For example, why do the "men in black" wear Ray-Ban sunglasses? The
answer is that Ray-Ban did a deal with the film's producers and followed it
with a $ 10 million advertising campaign.Also many advertisers ask famous,
glamorous or successful people to give their approval to a particular brands or
products - a technique known as endorsement.After the end of her marriage to
the UK's Duke of York, Sarah "Fergie" Ferguson was asked by the American
company WeightWatchers to appear in an advertising campaign for their range of
slimming methods and products.