Web site
Interest of a web site
All the advantages of a website can be resumed in a few words:
Purchases can be made anywhere with an Internet access
The sellers can modify their supply faster to real demand due to easier feedback from the customer.
Catalogues and other information can be kept up to date.
Consumer service can be enhanced through e-mail.
The selling is not tied to time and place.
Presentation
The website has been conceived to be easy to use for the customer and easy to manage for the promotion team. Furthermore, it will be a good communication tool and a simple way to increase our customer database. The way to get more information about customer will be done through a mini market survey. The customer will be able to fill it voluntarily (direct access in the menu) or, the customer who needs any information will be proposed to fill it. It is same procedure for ones who want to subscribe to the news letter (free news about pets and accessories) or get their products by mail order.
In order to increase the number of subscriptions, the company can provide some goodies, vouchers, discount coupons. to people who fill in the survey (in this situation, the company can do a longer market survey).
This database is a strong tool for the company, it will be a good way to increase loyalty and inform the customers about new products, special events or promotions. The database can be used to get a feed back from the customer, by asking them their satisfaction about the product and let them propose ideas to improve the product or new product that can be useful for them and their pets.
It is an extra trump so that the customer feels close to the company.
Below, the structure of the website:
Views of the website: (also available on CDRom)
The welcome page, simple and easy to read, it shows a first image of the company, the colours and the pictures has been choose to be suitable for the company.
Presentation of the company, short, dynamic, commercial. The aim of this page is to reassure the customer about the company, show him a dynamic company and promote the Pets doormat
Presentation of the product.
Views of the different elements of the Pets doormat and their use.
Explanation about how to use the Pets doormat, animated pictures in order to show to the customer the "easy to use"
This page explain to the customer where he can buy the Pets doormat: on line with the partner "Pets at Home" by mail, directly to the company, or, in a Pets at Home shop.
Before accessing to the different information about where to buy, the company incite the customer to fill in a little survey in order to be able to answer better to him (her).
This survey is directly accessible on the menu bar
Finally, the contact page, there, the customer will be able to email the company or to get the local rate call phone number of the customer service
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