Marketing&Sales Plan
Rodipet
Product description
Books & Media
Kids & Comics
Educational
History
Politics
Touristic
Specialized
( economy, law, medicine, engineer ing, etc...)
& Arabic books to be added to the activity according to our client request
Competition
We have many competitor's but we are a market leader with strong P.O.S
Our competitors selling mainly Romanian translated/English classics with high prices, we'll offer English educational/Comics & entertainment books with high quality & acceptable prices
Positioning
We'll be specialized in importing, distributing & selling English classics (ex. disney) & comics(ex. Mads) with competitive prices
English classics
Attractive for the kids, educational
help in educating the kids English language in a nice way back to the also the parents to practice their lan guage with the kids
Easy to find
Complete sets with special prices
Availability of buying on line or delivery to the nearest Rodipet P.O.S
High quality products, good service & Competitor prices
Communication Strategy
How can the product or the service reach the consumer?
Rodipet Kiosks
Book fair & Exhibitions
Hotels
Book shops & libraries
Which consumer groups should be targeted?
Parents with kids of age from 1-6 years, teens,
Students
Tourists
Corporations & organizations (private & public)
Arab community for Arabic books with special requests and to be the unique supplier in the whole country
Packaging
Describe the product packaging in relation to form, design, price and strategy
What benefits does the product get from its packaging?
- Protection
- Sets for special prices
- also we can attach simple nice durable toys( like Kender toys)
How can the packaging and other visual elements be combined?
Which costs will be incurred?
- Plastic covers( rodipet) simple toys like (kinder)
Product Introduction
Describe the time schedule for the product introduction
-
What steps need to be fulfilled and when?
Inventory
Books introducing to the System
Responsible person for data entry & Coordinating with other Departments
Suppliers
Advertising
Which strategy should be used for advertising?
- Part of the sales to be directed for kids benefits9 hospitals orphanages,...etc)
-posters on the kiosks
- news paper insertions
- Our web site
- mouse to mouse marketing
Overview of the Strategies
Overview of the Schedule
- weekly insertion for a new book & book sets
Costs for advertising
-Rodipet
Pricing Strategy
Summarize the pricing strategy
- To be cheaper than the competitors with 30-50%
- Stocks to be imported with the most cheapest prices
Compare this with similar products
What cost requirements need to be fulfilled?
Distribution
International
Describe the international distribution strategies
Which partners do you want to cooperate with?
Describe the international pricing strategy
How is the product to be localized?
Performance Test
Describe the goals set for the introductory period and the year after that
- to be the leader in the market for English kids books
- Arabic books for education, or upon request
How should the success be measured?
- Sales & Payments
How can success be achieved?
-Team work
- Communication & Co-Ordinating
Summary and Conclusion
Summarize the most important points
How does the schedule look?
What are the long-term goals?
Marketing Plan
Product description
Competition
Positioning
Communication Strategy
Packaging
Product Introduction
Advertising
Pricing Strategy
Distribution
International
Performance Test
Summary and Conclusion
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