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Cercetarea de marketing international

Marketing












ALTE DOCUMENTE

Proiect Merchandising
PROIECT
Planificarea bugetului de promovare, a strategiilor de marketing si a timpului
Dialogul de vanzare
TEHNICI DE VANZARI
PLAN DE AFACERI
Analiza pietei
Marketingul
PLANUL DE MARKETING
Calitatea si siguranta produselor

Cercetarea de marketing international

In cadrul cercetarii de marketing obtinerea informatiilor se realizeaza prin inregistrari interne, monitorizarea pietei si cercetari de marketing. Inregistrarile interne ale firmei provin din:

-   &nb 10510c210k sp;   &nb 10510c210k sp; rapoartele financiare si evidentele desfacerilor, comenzilor, cheltuielilor si fluxului de lichiditati realizate de departamentul financiar-contabil



-   &nb 10510c210k sp;   &nb 10510c210k sp; rapoarte cu privire la gradul de realizare a planurilor, livrari si situatia stocurilor intocmite de departamentul de productie

-   &nb 10510c210k sp;   &nb 10510c210k sp; rapoartele intocmite de personalul din vanzari despre opiniile consumatorilor.

Monitorizarea pietei se face in rpimul rand de catre merchandiseri.

] VINEXPORT is seeking Russian partners

The head of the import-export Department of VIEXPORT, Angela Vermenti, visited a number of Russian food companies along with a delegation of Romanian businessmen. Mrs Vermenti said VINEXPORT wasseeking Russian partners wishing to promote the high-quality natural wines on the Russian market. She said her mission was

rather difficult as the Romanian state did not provide financial support to the industry. RADOR

Holding Company

A company that controls one of more other companies.

Active Holding

A company in which a general partner, usually as the largest owner, exercises significant influence and is represented on the board.

Trust LF International Trade SRL Focsani Activitate

Producator in sectiunea Alcoolice Productie din domeniul Bauturi.

Activitate

Ofera servicii in sectiunea Imbuteliere&Ambalaje&Echipamente din domeniul Bauturi.

Activitate

Comerciant in sectiunea Depozite&Distributie&Comert din domeniul Bauturi.

Established in 1990, Vinexport has developed fast as the biggest company in Romania's wine business. Founded with the purpose of exporting and marketing Romanian wines, we have grown into an industry leader of considerable size, taking advantage of the new developments and opportunities in our country. http://www.reference.com/Dir/Regional/Europe/Romania/Business/

Abstract
This paper examines the history, operations, management and opportunities of a factory in Hungary that produces sparkling wine. The paper then uses this information to suggest a plan for creating a new company by buying out the shares of the existing company or its assets, brand names and markets. Included in the paper is an outline of the existing company's current status and an analysis of the company's future financial status. Executive Summary Production and Products Sales and Customers Details of Purchase Orders and Contracts Expected Future Revenue Markets and Opportunities Suppliers Managers and Personnel Premises, Equipment and Brand-Name Financial Information

From the Paper:
"Vinexport Rt. (the "Company") is a privately owned company, with headquarters in Budapest. The Company was formed in 1995 with an acquisition of a sparkling wine factory from a state owned enterprise. The Company is a manufacturer of sparkling wine, carbonated wine, alcohol-free sparkling wine, vermouth and wine, with fruit juice production possibilities. They also offer bottling of in-house and other products and warehouse services. The Company is the third largest producer of alcoholic and alcohol-free sparkling wine in Hungary."

Romanian wine is the country's most visible consumer export, with total annual sales of 25 million liters. Ziad Dajani, who is coordinating the boycott, has said that one company, Vinexport, has been specifically targeted because "they are in a unique position to represent to the government the impact of international outrage at the country's treatment of gays, lesbians and bisexuals." Vinexport accounts for 80 percent of all wine exports from Romania. ILGA plans to focus the boycott campaign in the main export markets of Germany, the United Kingdom, the USA, Japan, Sweden, Finland, Denmark, Canada, Holland, Israel, Australia, Switzerland, Poland and Norway.



Jidvei sustine ca are contracte de licenta pentru doua marci, nu desene industriale (etichete) - "Premiat" si "Galerie Roumanie - Fata culcata in iarba", pictura a lui Nicolae Grigorescu -, marci detinute de SC Vinexport Trading Company SA. La aceasta firma sunt actionare atat Jidvei cat si Murfatlar.

Firma Vinexport din Focsani functioneaza din anul 1999, avand pana in prezent
un capital social subscris de 11,5 miliarde de lei. ...
www.gardianul.ro/articol.php?a=dezvaluiri2004031102.xml - 21k - Supplemental Result

Our philosophy is that wine-making is a natural process best managed with minimum intervention, but requiring the attention and dedication of a winemaker. While we use a relatively high level of hand labor during the wine-making processes, we also make extensive use of modern laboratory equipment and techniques to monitor the progress of each wine through all stages of the wine-making process. All of our wineries are operated under the overall supervision of our Chief Executive Officer. However, each winery has its own general manager who is always an experienced winemaker.

The principal raw materials used by us are grapes, oak barrels, glass, and cork. We manufacture our own oak barrels with wood imported from Russia. The cork we use is produced and manufactured in Portugal, which is the primary cork-producing country in the world. Glass is purchased from a variety of different sources according to each winery's specific needs. We purchase all of our grape requirements from independent growers in Moldova.

Our wines are stored in stainless and emal steel containers for up to a year, or until it is bottled and sold. Our higher quality wines, about 3-4% of our total wine sales, are aged primarily in new and used oak barrels before they are bottled. Generally, white wines are aged for between six and nine months, and red wines for between nine and eighteen months, after harvest. The wine is then bottled and stored for further aging.

Results of Operations

The following is derived from our audited consolidated financial statements as of and for the fiscal year ended December 31, 2001 and 2000.

Fiscal Year Ended December 31, 2001 Compared to Fiscal Year Ended December 31, 2000.

Revenues. Revenues increased $6,060,221 or 122.82% to $10,994,644 for the fiscal year ended December 31, 2001 from $4,934,423 for the fiscal year ended December 31, 2000. This increase was primarily due to increased production and sales resulting from our acquisition of additional wine-making facilities near the end of fiscal year 2000.

Cost of Sales. Cost of Sales increased by $3,431,513 or 109.83% to $6,623,800 for the fiscal year ended December 31, 2001, from $3,124,326 for the fiscal year ended December 31, 2000. This increase was primarily due to increased production and sales resulting from our acquisition of additional wine-making facilities near the end of fiscal year 2000.

Selling and Administrative. Selling and administrative expenses increased by $1,825,169 or 548.72% to $2,157,795 for the fiscal year ended December 31, 2001 from $332,626 for the fiscal year ended December 31, 2000. This increase was primarily due to increased overhead resulting from our acquisition of additional wine-making facilities near the end of fiscal year 2000.

Income from Operations. As a result of the foregoing, our income after certain expenses and before other items, interest expense and income taxes increased by $871,466 or 75.67% to $1,955,140 for the fiscal year ended December 31, 2001 from $1,151,635 for the fiscal year ended December 31, 2000.

Other Items. Expenses relating to our merger with Asconi S.R.L., consulting services and minority interest expense amounted to $4,547,208 for the fiscal year ended December 31, 2001 compared to expenses for these items for the fiscal year ended December 31, 2000 estimated at $0.

Interest Expense. Interest expenses increased by $157,427 or 160.23% to $255,678 for the fiscal year ended December 31, 2001 from $98,251 for the fiscal year ended December 31, 2000. This increase was primarily due to additional debt we incurred for operations and debt we assumed in connection with our acquisition of additional wine-making facilities near the end of fiscal year 2000.

Income Taxes. Income taxes decreased by $42,137 or 12.70% to $305,946 for the fiscal year ended December 31, 2001 from $331,770 for the fiscal year ended December 31, 2000.

Net Loss. We incurred a net loss of $3,100,974 for the fiscal year ended December 31, 2001 as compared to a net profit of $848,019 for the fiscal year ended December 31, 2000. This was due to the $4,504,177 in expenses we incurred in connection with the Asconi S.R.L. merger and consulting services.

Fiscal Year Ended December 31, 2000 Compared to Fiscal Year Ended December 31, 1999

Revenues. Revenues increased by $3,982,957 or 418.61% to $4,934,423 for the fiscal year ended December 31, 2000 from $951,466 for the fiscal year ended December 31, 1999. This increase was primarily due to our acquisition of additional wine-making facilities and a full year of operations.

13


Cost of Sales. Cost of Sales increased by $2,617,957 or 517% to $3,124,326 for the fiscal year ended December 31, 2000, from $506,369 for the fiscal year ended December 31, 1999. This increase was primarily due to a full year of operations.

Selling and Administrative. Selling and administrative expenses increased by $181,931 or 119.27% to $332,626 for the fiscal year ended December 31, 2000 from $151,695 for the fiscal year ended December 31, 1999. This increase was primarily due to a full year of operations.

Income from Operations. As a result of the foregoing, our income after certain expenses and before interest expense and income taxes increased by $875,956 or 317.74% to $1,151,635 for the fiscal year ended December 31, 2000 from $275,679 for the fiscal year ended December 31, 1999.




Interest Expense. Interest expenses increased by $88,644 or 922.70% to $98,251 for the fiscal year ended December 31, 2000 from $9,607 for the fiscal year ended December 31, 1999. This increase was primarily due to our assumption of debt in 1999.

Income Taxes. Income taxes increased by $259,862 or 361.38% to $331,770 for the fiscal year ended December 31, 2000 from $71,908 for the fiscal year ended December 31, 1999.

Net Profit. Net profit increased by $666,157 or 366.30% to $848,019 for the fiscal year ended December 31, 2000 as compared to a net profit of $181,862 for the fiscal year ended December 31, 1999.

Field of activity: Food, beverage and tobacco vinexport focsani
Wholesale And Retail Trade,Repairing And Maintenance Of Motor Vehicles, Personal And Household Asset


Besides Cotnari there are about 12 regions in Moldavia, where different vines are grown, but generally one says, that the home of white wine is in the centre and the red wine in the south and west. Most important areas are the Iasi, Panciu, Focsani (which can be subdivided into Cotesti, Odobesti and Nicoresti), Vrancea, Galati and Vaslui where the following grapes and wines can be found and enjoyed:

·   &nb 10510c210k sp;   &nb 10510c210k sp; Feteasca: Old Romanian variety of white grape with a muscat-like taste.

·   &nb 10510c210k sp;   &nb 10510c210k sp; Feteasca Alba: wines are considered to be the plainer solution of Feteasca, while they are dry or semi-dry, having a balanced content of alcohol (11.5 to 12% by volume), acidity and sugar, and feature a natural finesse. At Cotnari, the Feteasca Alba yields natural semi-sweet and sweet wines produced by separate or assorted vinification. Often used for sparkling wines and is compared to the Hungarian Leányka.
Grown in: most vineyards, especially in Moldavia (Iasi).

·   &nb 10510c210k sp;   &nb 10510c210k sp; Feteasca Regala: wines range from table to high quality ones. The wines have an alcoholic content of 10.5 to 11.5% by volume. They are dry, fresh and have high acidity and a specific flavour. Originated from a crossing of the Feteasca Alba and the Furmint Grape. Because of the high acidity it is very suitable for sparkling wine.
Grown in: most vineyards, while originally from Transylvania.

·   &nb 10510c210k sp;   &nb 10510c210k sp; Feteasca Neagra: These red versions of Feteasca are dry or semi-dry (sugar content ranging between 6 and 12 grams per litre), have an alcohol content of 12 to 12.5% by volume, a deep colour with ruby shades, specific flavour resembling the black currant and at the same time are robust and smooth, getting richer by ageing.
Grown in: several viticulture areas of central and southern Moldavia (Vrancea, Galati, Vaslui)

·   &nb 10510c210k sp;   &nb 10510c210k sp; Grasa de Cotnari: This grape belongs to the old Cotnari vineyard, where it has been grown since the days of Stephen the Great. It is picked when it shrivels and is attacked by botrytis cinerea. Furthermore, it is related to the Hungarian Furmint grape. The sugar content is high: over 240 grams per litre - the reason for the name, which means "fat".

·   &nb 10510c210k sp;   &nb 10510c210k sp; Babeasca Neagra: Traditional red wine with acidity and slight taste of clove. Babeasca means "Grandma's grape"
Grown in: Moldavia (Nicoresti, Odobesti, Cotesti, Panciu, as well as other areas located in the south of this viticulture zone).

·   &nb 10510c210k sp;   &nb 10510c210k sp; Tamâioasa Româneasca: It is used for the production of high quality aromatic wines. Tamâioasa Româneasca wines are naturally sweet or semi-sweet wines with an alcohol content of 12 to 12.5% by volume and an imposing originality offered by their yellow-golden colour, complex flavour resembling field flowers and honey, persistent rich taste where alcohol, sugar and acidity reach a perfect harmony. Tamâioasa is usually released for sale as an aged wine when the "frankincense" character of the fruit is overlaid by a developed, honeyed bouquet.
Grown in: most vineyards
Furthermore the white burgundy grape Aligoté and the special Muscat-Ottonel from Iasi, the Merlot and Pinot Noir from Focsani would be more than happy to be tried as well as Saperavi and Rkatsiteli.
Foreign classical wines which are grown in Moldavia as well are Italian Riesling, Pinot Gris, Chardonnay, Sauvignon and Rose Traminer as white and Cabernet Sauvignon as red wines.













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