After having analised
the market study we have come the conclusion that the potential for profitable
business in "
As soon as we found the
idea we looked for a suitable place for the
It has been proved that
the most wanted place for such an important idea is "
The initiation (starting point) and the development of such a business (daily SPA) requires an invest of 500.000 RON in the firs year, fallowed by some years to expand ourselves by means of diversifying the services and the building of a parking lot with 30 places.
The initial investment consist of renting a building in a "Salt Lake" resort area, its rearranging, acquiring the equipment and aparates needed to fulfil the services, the furniture and office equipments, the wages for the staff in the first 6 mouths and the advertising.
Regarding the acquisition of the equipment we will choose the financing as we will acquire them paying just a part of the money and the rest of it will be given at a certain dead line fixed with the supplier.
From our studies, we have forecast that the target group is formed mainly of people with health problems both tourists and local ones, but also people who feel the need to relax and rest. We have prepared appealing pecks of services for treatment not only for those with high income but also for those with low income.
Individual services of massage, sauna, geothermal massage are also provided for the customers who need relaxation.
Although most of the
services are already on the local market, the
The prices for our services have been established after a detailed study of the costs, the request and the competition. We have also taken into account not only the pick periods but also the minimum ones.
We will pay great
attention to promoting our services for the next six months. We have decided to
make use of trade publicity and promoting the sales, allocating a consistent
amount of money considering that this kind of services, although roidely existing
in the "
The advertising will be made on the local television , local radios, in booklets, leaflets
and banners. We will also participate to fairs an exhibitions. We will initiate a company magazine and for the loyal customers we will create programmes to reward their loyalty.
As for as the
competition is concerned there are three hotels in this resort which provide
service for treatment an recovery. In order to join the market and expand ,
In the first year our company will dispose of a qualified stuff at the minimum level and in the future this will increase its size - according to the existing market request for this kind of services.
In its first year of activity, the company should make a rough profit at 350.000 RON and for the next two years an increase of 10% per year.
A more detailed study of the things mentioned above may be found in the attached materials.